In many towns, there are venues and clubs that can help bands and singers to actively promote themselves. Bands are also able to gain local recognitions by submitting their songs to multiple radio stations in town. In this case, it is important for band managers to know club owners and we should know whether we are able to entice them with good songs. In general, we should aim to get our songs aired at least five times a week. In fact, if local listeners seem to love our songs, it is not impossible for radio stations to play them 5 times a day. In this case, we should make sure that prospective fans will want to hear our songs.
Radio stations are an important marketing media that can help us increase our exposure locally. In this case, we should make a deal with the club owner and make a promise that more people will listen to their stations if our songs are played. Through radio stations, we should be able to do many things, such as asking fans to help find us gigs. This is both a creative and a rather crazy idea. However, if our fans are motivated and helpful enough, we will get quite a few opportunities. These gigs could initially start from backyard parties and then larger clubs. All the money that we get from these gigs can be allocated for more elaborate marketing techniques.
With these gigs, we will not only get money, it is also possible to gain new fans and more recognition. Special fans who are able to provide us with the gig should also get special mentions and treatment. It is a win-win solution for everyone. By being active in local radio stations, we should be able to let people know that we are always available. We should also fire off a few emails every now and then; to improve engagements with them. This is something that we need to do if we want to gain success in the industry. If we don’t have an email list of our prospective fans, then we should do it immediately.
Through radios, we should also be able to encourage fans to access our podcast plays, so they will be able to listen to our songs, without waiting them being played in the radio. For fans, podcasts can be one of their greatest assets, because they are able to dig into our music more often. In this case, we should be able to know how often fans request and listen to specific songs, so we will be able to focus on song styles that everyone seems to love. In this case, we should be able to give them specific instructions on what they need to do. There are detailed steps that we could provide to fans so they will be able to help us. The easier we make it for our fans, the easier for them to follow through.